Introducing Alpha 1 | Sony | α

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The Alpha 1 offers an extraordinary combination of high resolution and blazing speed. Ultra-fast readout from the 50.1 MP sensor allows continuous bursts at up to 30 fps* with AF and AE tracking using the electronic shutter. Perfect for any situation where the critical action is over in an instant.
* “Hi+” continuous shooting mode. In focus modes other than AF-C, effective at 1/125 sec. or higher shutter speed. In AF-C mode, effective at 1/250 sec. or higher shutter speed, and the maximum continuous frame rate will depend on the shooting mode and lens used. 20 fps max. when shooting uncompressed RAW or lossless compressed RAW. A software update may be required for some lenses. Visit Sony’s support web page for lens compatibility information.
**At 240fps, EVF's field of view changes from 41° to 33° and resolution changes from Quad-XGA to UXGA.
#SonyAlpha #a1
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About Sony:
At Sony, our mission is to be a company that inspires and fulfills your curiosity. Our unlimited passion for technology, content and services, and relentless pursuit of innovation, drives us to deliver ground-breaking new excitement and entertainment in ways that only Sony can, creating unique new cultures and experiences. Everything we do is to move you emotionally.
Connect with Sony’s Digital Imaging Online.
Visit the Sony’s Digital Imaging WEBSITE: www.sony.net/di/ilc/
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  • Raheela 23

    Raheela 23

    5 ժամ առաջ

    Kepo buka official sony di shopee harganya 91.999.000 ;) ah sudahlah. Emang diperuntungkan buat pro user.

  • Abhijith BH

    Abhijith BH

    2 օր առաջ

    Has Sony gone crazy?

  • Dustin Ksie

    Dustin Ksie

    3 օր առաջ

    Just tell others, who is the king of cameras.

  • L Holiday

    L Holiday

    5 օր առաջ

    Hi Sony. Can you make 24-70 f1.8 GM 70-200 f1.8 GM or f 1.4

  • JESSROCKED Channel

    JESSROCKED Channel

    6 օր առաջ

    4K at 120fps and no flickers. Omgod
    Edit: ok the price is 6x the price of my a6500 lmaooo

  • jack lichtensztejn

    jack lichtensztejn

    6 օր առաջ

    So... are we getting an A1a with the new LCD screen?

  • Valerie Joy

    Valerie Joy

    11 օր առաջ

    Where the hell can you buy this!?!??!?!? Everywhere is sold out!! sony can you get your act together and get this to best buy!?! please and thank you!! lol

    • Armando Severino

      Armando Severino

      6 օր առաջ

      Yeah everyone is saying they are selling out...I think it's just that sony didn't ship many units in the first place. Probably supply parts issues. I haven't seen it even available on best buy period. I pre-ordered Feb 19th.. still haven't received mine.

  • Ariant Aziz

    Ariant Aziz

    11 օր առաջ

    Sony one, One day it'll be mine

  • bayram oueslati

    bayram oueslati

    12 օր առաջ

    I don't know if I have a faulty unit, but my Alpha 1 is overheating.
    30 Degrees C outside shooting in shade 4K 50p it switched off on me after 15 min.
    Raw+Jpg photo shooting indoors 21 Degrees C, bracket shoot for apartment, after 30 min of shooting camera is VERY warm to touch
    Shooting photos on a sunny day, also camera gets extremely warm.
    I never had such issues with my A7Rii, and was shooting in the exact same modes and settings - except the 4K 50p obviously as that wasn't available.
    So I wanna know If anyone is facing the same? The personnel in SONY flagship store Dubai mall have been extremely rude and unhelpful. I have the camera only 25 days and they said they ll send it for 14 days for repair. When I said I need it for work and it s too long or whether they can provide some sort of meanwhile replacement, they said: "would you prefer it to explode in your face and go for surgery, or to be without it for 14 days" this was the store manager.
    I have been a loyal Sony camera customer and user for the last 10 years, promoting Sony products everywhere and this statement from Sony personnel utterly disgusted me.
    Regardless, is anyone who has the alpha 1 having these issues?
    I didn't even try yet shooting 8K btw.

  • lyric Cook

    lyric Cook

    12 օր առաջ

    Yea, I just bought the a7c cause I am poor.

  • Rama Ramadhan

    Rama Ramadhan

    20 օր առաջ

    Watch from Sony Xperia XZ2 Premium

  • İhsan Uçar

    İhsan Uçar

    21 օր առաջ

    Efecan AY HACKER GHOST, SARMA BUYUSU VAR , DOSTMUS GIBI GOZUKUP DÜŞMAN IÇIN HIZI SIZI DIKER RUHU RUHLARI

  • İhsan Uçar

    İhsan Uçar

    21 օր առաջ

    Telefonum HACKER EGECAN AY

  • Joehendra Tan

    Joehendra Tan

    22 օր առաջ

    Me as A7 user can smile 😊👍👍👍

  • 최항성

    최항성

    23 օր առաջ

    buy now....

  • AmusementForce

    AmusementForce

    23 օր առաջ

    Great camera for sure. But why not get rid of the crap in the menu system? Why not make it simple? Why not get rid of settings that make no sense?

    • Armando Severino

      Armando Severino

      22 օր առաջ

      It has been made simpler. The menu system has been upgraded (it is the same as sony the a7siii). Also, this is a professional camera. I wouldn't want missing settings. There are plenty of cameras with less settings/features available.

  • Luqman Syarief

    Luqman Syarief

    24 օր առաջ

    This is another ridiculous war, ridiculous price, no clients wont pay more, just because camera price(quality? Way to overkill, even a7 will pay the bills, eos R for better lens system and color. You should care for ease of use, colors, Budget lenses, more options for people make money from photography, who the f will buy this camera for living. People still stuck with DSLRs for ovf, even with manual focus, as long it's rich artistic vibrant skin tones. For video, more and more lenses sub $500 oss, more colors, less rolling shitter firmware, and keep G d flippies. Also check your mobile edge app, it's a joke

  • Ryzen

    Ryzen

    24 օր առաջ

    Come on you have to beat GoPro and some smartphones

  • 박지환

    박지환

    24 օր առաջ

    expensive toy

  • Robbe Symons

    Robbe Symons

    24 օր առաջ

    BULLSHIT I CANT BUY PS 5

  • Derrick RR

    Derrick RR

    25 օր առաջ

    Can ANYONE tell me how long these cameras are going to be on BACKORDER?!? I placed my order on FEBRUARY 4th and somehow that wasn’t quick enough. I can’t find anything on this. I mean nothing on the Internet about it at all. Sony has nothing on their website. It’s like all the pros got theirs and then everyone else doesn’t matter. I just dumped over $15k into this brand switch and my March 4th date became March 9th became “BACKORDERED.” Anyone from the rumor mills care to tell me the latest rumor?

    • Armando Severino

      Armando Severino

      22 օր առաջ

      Same here. Ordered in mid Feb. Hopefully some shipping updates this week. Sony really wasn't ready for the amount of people interested in this.

  • mztik

    mztik

    25 օր առաջ

    Suddenly, my dream camera appears. Time to sell my car and my left kidney.

  • J Gopi nath

    J Gopi nath

    26 օր առաջ

    ilv Sony

  • Randall Bruhh

    Randall Bruhh

    26 օր առաջ

    Bruh

    • Randall Bruhh

      Randall Bruhh

      26 օր առաջ

      No flip out screen? Tresh

  • Baljinder Singh Gill

    Baljinder Singh Gill

    Ամիս առաջ

    Future is here

  • 9 Efforts

    9 Efforts

    Ամիս առաջ

    😍😘😍

  • 魚無牆

    魚無牆

    Ամիս առաջ

    I would like to suggest that please add USB audio interface function in your Cameras products. so we can connect Focusrite Scarlett 2i2 or Zoom LiveTrak L-8 via USB port on Cameras.
    I hope your company will consider my suggestion.
    Thank You.

  • LoL

    LoL

    Ամիս առաջ

    α+β= -b/a,

  • Old Bobbie

    Old Bobbie

    Ամիս առաջ

    У меня зарплата 400 $ в месяц как её можно купить?)

  • Bhaskar Patel

    Bhaskar Patel

    Ամիս առաջ

    Nice..Sunrise films

  • Shahriar Niloy

    Shahriar Niloy

    Ամիս առաջ

    The one boss who comes when your hp is below 10

  • Lander Tan

    Lander Tan

    Ամիս առաջ

    Guys a1 or a9ii

    • Armando Severino

      Armando Severino

      22 օր առաջ

      A9ii is completely fine to have. Heck the a7iii is great still. But if you want high resolution and Speed. A1 all day.

  • Lucas Eduardo

    Lucas Eduardo

    Ամիս առաջ

    Another camera that I will never be able to buy ._.)

  • Life of photography

    Life of photography

    Ամիս առաջ

    7150$ body only

  • PALAWAN KINGS

    PALAWAN KINGS

    Ամիս առաջ

    canon and nikon left the group...
    LOL

  • SUCCESS MICAH

    SUCCESS MICAH

    Ամիս առաջ

    For the experience and better knowledge of the Stock market exchange, I'm glad I meet *Metro__kelvinfx* on Instagram he alone was able to satisfy my curiosity in the game. Thanks to him I'm earning massively though he's trading platform

  • Open Eye

    Open Eye

    Ամիս առաջ

    Sony is racist - can not focus on brother faces - not even with animal focus - shame !!!

  • Rajkumar Sirohi

    Rajkumar Sirohi

    Ամիս առաջ

    Its a wonderful gear from Sony but......

  • Rajkumar Sirohi

    Rajkumar Sirohi

    Ամիս առաջ

    8 k Movie is not possible to handle or play in real world. This is great for collectors of Expensive gadgets....... Do you know One hour of 8K RedCode Raw 75 amounts to 7.29 TB. That's 121.5 GB per minute for raw 8K footage.......

    • Armando Severino

      Armando Severino

      22 օր առաջ

      Future proofing. Not really usable now, but wait a few years. Like the heif files on this camera.

  • lyric Cook

    lyric Cook

    Ամիս առաջ

    This camera is competing with canon R5
    Not canon eos R1

  • Yu Zu

    Yu Zu

    Ամիս առաջ

    But the question is: “does it blend?” 😁. Naah happy with my old a7II. There is no end to consume products for the average user. Clear the path for pros people.

  • Hydro Lego Productions

    Hydro Lego Productions

    Ամիս առաջ

    Imagine taking pictures of a camera using a camera

  • lyric Cook

    lyric Cook

    Ամիս առաջ

    Same specs as Canon R5 😂

  • Ben Beatz

    Ben Beatz

    Ամիս առաջ

    Canon and Nikon is a better brand sony is cheap stuff

  • Gerry Cloyd Idulsa

    Gerry Cloyd Idulsa

    Ամիս առաջ

    I'm Speechless.

  • slickcross

    slickcross

    Ամիս առաջ

    For that price, they should of had 60 fps.

  • supremeleader64

    supremeleader64

    Ամիս առաջ

    I feel like it´s a flight instruction lmao

  • Daz Allison

    Daz Allison

    Ամիս առաջ

    Amazing & Groundbreaking... raising the bar quite high, did I mention Bank-breaking too.

  • こうさか

    こうさか

    Ամիս առաջ

    😎❤

  • ChristopherArias Films

    ChristopherArias Films

    Ամիս առաջ

    THE POWER THOO!!! 🙌🏻

  • 4Heed Indeed

    4Heed Indeed

    2 ամիս առաջ

    I guess I'm getting my first Sony camera. Just been hesitant cause of how much money I dumped into Canon accessories

  • Rupert Cornelius

    Rupert Cornelius

    2 ամիս առաջ

    The Sony sensor technology is world leading. Canon had and still has a great name in fotography for a long long time.
    Sony is not that present for such a long time.
    Sony has multiple company branches and is a huge company with a lot of industry branches.
    They research and develop and compete with cometitors in every of their branches and they are leading or top of the class in most of them.
    They can bring all the technologies from their other branches into this product.
    Sony is taking the camera business now more serious for some years. I am sorry to say, but I am sure that the Canon and Nikon days are counted. Just because the camera market shrinks more and more. However, Companies like Sony and Samsung are not dependent on just this branch.

  • Yane Casouf

    Yane Casouf

    2 ամիս առաջ

    I will buy it in 2050

  • Chris B.

    Chris B.

    2 ամիս առաջ

    Scheiss Kamera, nie wieder

  • Jared Doran

    Jared Doran

    2 ամիս առաջ

    That music brings me to another world

  • Gouse chinnu

    Gouse chinnu

    2 ամիս առաջ

    is these available in indian market a/
    what is price of these?

  • Daksh Seth

    Daksh Seth

    2 ամիս առաջ

    This is gonna be so out of my budget

  • Jose Krimzon

    Jose Krimzon

    2 ամիս առաջ

    nice camera but holy crap that price, maybe in 5 years, we'll see what happens

  • Tamonduando

    Tamonduando

    2 ամիս առաջ

    I'm gonna wait 20 years so I can get all these features in an RX100 mark XX

  • nav

    nav

    2 ամիս առաջ

    Looks like a great beginners camera. Probably is going to cost like 600 bucks, right?

  • Роман Белобров

    Роман Белобров

    2 ամիս առաջ

    Fujiflim: We got GFX100S
    Sony: SHUT UP AND TAKE MY A!

  • Namir Deshmukh

    Namir Deshmukh

    2 ամիս առաջ

    the best!!!

  • Mdemartin

    Mdemartin

    2 ամիս առաջ

    mean while, im still using my old dslr canon

  • Ekon Ezung

    Ekon Ezung

    2 ամիս առաջ

    I wish I have even one camera of sony..... But no balance...

  • ujwal c s

    ujwal c s

    2 ամիս առաջ

    Setting some impressive benchmark

  • PLAT UNDERGROUND

    PLAT UNDERGROUND

    2 ամիս առաջ

    Shoot 8K, post in youtube 1080 😂😂🤣

  • Harry Vue Media

    Harry Vue Media

    2 ամիս առաջ

    Alpha 1 is Sony's King Mirrorless camera!!! Nothing comes close right now!

  • Benas Digital

    Benas Digital

    2 ամիս առաջ

    This is a BEAST!!

  • harman

    harman

    2 ամիս առաջ

    cries in eos 500D

  • Ibrahim Ferhadli

    Ibrahim Ferhadli

    2 ամիս առաջ

    One Word - Magnificent!

  • Usman Sultan

    Usman Sultan

    2 ամիս առաջ

    Waiting for a7 Mark IV

  • Norman Clarke

    Norman Clarke

    2 ամիս առաջ

    I’m selling my A9 which still look like it came new out of the box with very little snaps. I will be getting this camera since I already have a some G Master lenses.

  • Radu Dumitrache

    Radu Dumitrache

    2 ամիս առաջ

    *Cries in Alpha 7 Mark 2*

  • Hasan Siddiqi

    Hasan Siddiqi

    2 ամիս առաջ

    So what’s the difference between this and A7SIII besides the sensor?

  • Amit Kumar

    Amit Kumar

    2 ամիս առաջ

    We are becoming more virtual.

  • Chordnificent

    Chordnificent

    2 ամիս առաջ

    Finally an ad that shows full features

  • Xray_Media

    Xray_Media

    2 ամիս առաջ

    I'm never gonna catch up to the current camera specs at this rate lol. I just got the A7S ii and thought the A7S iii was the next goal. Might as well shoot for the moon.

  • Farhan Abdul Aziz

    Farhan Abdul Aziz

    2 ամիս առաջ

    insane !!!

  • awaysounds

    awaysounds

    2 ամիս առաջ

    who is author of this music

  • Seb Wen

    Seb Wen

    2 ամիս առաջ

    I give 100$

  • シャルディー Syarudhi - R1000

    シャルディー Syarudhi - R1000

    2 ամիս առաջ

    すご!

  • krishnan srinivasan

    krishnan srinivasan

    2 ամիս առաջ

    WOW :)

  • İsax Åhmad

    İsax Åhmad

    2 ամիս առաջ

    I enjoyed see things I can’t afford 🙂

  • arkeyn

    arkeyn

    2 ամիս առաջ

    It's a good thing to have a dream...
    I gave away my nikon d750 with lenses now I'll give sony a try. (when I'll save)
    Wishful thinking to everybody be safe.

  • Yadhu Jithesh

    Yadhu Jithesh

    2 ամիս առաջ

    Is this better than the Canon r5 for Photo and video? someone please help

  • maneatingseas

    maneatingseas

    2 ամիս առաջ

    It's a fable, indeed. That's my tool right there.

  • Funny and Fail

    Funny and Fail

    2 ամիս առաջ

    mlem mlem

  • HA 21

    HA 21

    2 ամիս առաջ

    I’m crying

  • blue way photo

    blue way photo

    2 ամիս առաջ

    My phone's camera much more better

  • dumanium

    dumanium

    2 ամիս առաջ

    у сони самые ебанутые безвкусные презентации в сегменте камеры при этом выпуская хорошие камеры для съемок

  • sehhi vooty

    sehhi vooty

    2 ամիս առաջ

    Me: It may be an entry-level camera that I can buy. Sony: 50 MP 30 fps burst 8k and rocket launcher. Me: Never mind

  • OBIWANKENOBI

    OBIWANKENOBI

    2 ամիս առաջ

    Where is A7IV ?

  • PLANET FAZ

    PLANET FAZ

    2 ամիս առաջ

    Lots of great features but the price tag is ridiculous. End of.. :(

  • Zoan Dot ID

    Zoan Dot ID

    2 ամիս առաջ

    jadi pengen beli dah... beli a6000 dulu, ga punya duit buat a1 mah wkwk

  • AS plus

    AS plus

    2 ամիս առաջ

    Woow

    • sehhi vooty

      sehhi vooty

      2 ամիս առաջ

      Шикарно. Ждём цену))) Я думаю, за 500к рублей перевалит...

  • Pato aventuras

    Pato aventuras

    2 ամիս առաջ

    Pos regalen me una no??

  • Son IQ Bükücü İlber Ortaylı

    Son IQ Bükücü İlber Ortaylı

    2 ամիս առաջ

    Simple beauty...

  • chefkhatib

    chefkhatib

    2 ամիս առաջ

    i reckon that if they make it cheaper they will sell more and more of it and thus dominate the market

  • Luke D'Agostino

    Luke D'Agostino

    2 ամիս առաջ

    alright sick camera and all but what the fuck is the dystopian robot 'ALPHA' introduction at the beginning

  • That Tattoo Guy

    That Tattoo Guy

    2 ամիս առաջ

    Maybe we could bag the a7iv sometime soon ? :)