Hunters of Light: Shot on the NEW α1 | Sony Alpha Films

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Introducing a new camera that will change the way we see: the Sony α1. ‘Hunters of Light’, presented by Sony Alpha films, celebrates those who search for the things that have yet to exist, who see what others do not.
"Now let us write together…a new chapter."
Learn more:
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#SonyAlpha films presents #HuntersOfLight, featuring the new α1 camera.

Sony I Alpha Universe
  • Pierre T. Lambert

    Pierre T. Lambert

    2 ամիս առաջ

    Yes! Beautiful guys! Congrats to the whole team!!!!

    • Big Lime

      Big Lime

      2 ամիս առաջ

      Can't wait for ur review!!!

  • Aaron Rivera

    Aaron Rivera

    13 օր առաջ

    Its all because of the music! How important it is to a video.

  • theory8sf


    15 օր առաջ

    OMG!!! This makes me wanna come back to Sony!

  • adrian.b


    18 օր առաջ

    My wallet: 👁👄👁

  • YouTuber


    27 օր առաջ

    This is like poetry that i like

  • Kamal Kishor

    Kamal Kishor

    Ամիս առաջ

    I can't explain how much I love this alpha 1❤️

  • Mohamed Alhaj

    Mohamed Alhaj

    Ամիս առաջ

    Haw match is that camera Sony a1 by dollars now

  • Philip


    Ամիս առաջ

    Who composed the music? It’s incredible!



    Ամիս առաջ

    Sony still always The Best & The Number One i hope one day to have this Alpha One.

  • anthonyjcrypto


    Ամիս առաջ

    "The most inspiring commercial I have ever seen" thank you so much!

  • Darren Lane

    Darren Lane

    Ամիս առաջ

    Way too expensive Canon cheaper



    Ամիս առաջ

    It's such a beautiful video.
    It's like a scene from a movie.
    I'm honored to be your best channel friend.
    Have a nice day.

  • eletor


    Ամիս առաջ

    That car footage was pretty bad, surprisingly. Camera quality was fine, shooting left a lot to be desired.

  • こうさか


    Ամիս առաջ




    Ամիս առաջ

    For the experience and better knowledge of the Stock market exchange, I'm glad I meet *Metro__kelvinfx* on Instagram he alone was able to satisfy my curiosity in the game. Thanks to him I'm earning massively though he's trading platform

  • Jesse Cole

    Jesse Cole

    Ամիս առաջ

    "They've called us... the hunters of light."
    Lol. No they haven't. Literally no one has ever called you that.

  • Christhecrisp 98

    Christhecrisp 98

    Ամիս առաջ

    The music...what is it called, it is so beautiful.

    • Christhecrisp 98

      Christhecrisp 98

      23 օր առաջ

      @Philip no unfortunately ):

    • Philip


      Ամիս առաջ

      Did you find out? Cause I've been trying to find that out as well.

  • Mason Erwin

    Mason Erwin

    Ամիս առաջ

    I’ve watched this video 10x now. Well done Sony, can’t wait for this release.

  • cihan keriman

    cihan keriman

    Ամիս առաջ

    Türkiye şartlarında biz bu makinayı ancak youtube den izleriz.

  • Timothy Ng

    Timothy Ng

    Ամիս առաջ

    just like the a1 sauce you put on your steak. perfection

  • Corey Mitchell

    Corey Mitchell

    Ամիս առաջ

    Thank you!👍🏿

  • Major Teddy

    Major Teddy

    Ամիս առաջ

    If you just listen to the audio and not look at the video it sounds like a Hunters life in Destiny

  • Vosya


    Ամիս առաջ

    Где 12 bit видео в тушку sony??

  • Mehcad Brooks

    Mehcad Brooks

    Ամիս առաջ

    Anyone know the song?

  • Mehcad Brooks

    Mehcad Brooks

    Ամիս առաջ

    This is fantastic

  • greyskull


    Ամիս առաջ

    Another fantastic video

  • Connie Curreri

    Connie Curreri

    2 ամիս առաջ

    Beautiful Congratulations Team

  • jasiel morales

    jasiel morales

    2 ամիս առաջ

    Chills through my spine. What a gamechanger.

  • Lost Dreamist

    Lost Dreamist

    2 ամիս առաջ


  • duplooymedia


    2 ամիս առաջ


  • David Schleiss

    David Schleiss

    2 ամիս առաջ

    Wow! king of audio in the 1990's with Sony ES line. King of photography in 2020's with Sony A1

  • steven gray

    steven gray

    2 ամիս առաջ

    Bit surprised by Sony at the shots showing a camera operator with a hand held camera so close to a vehicle moving at high speed on a dangerous corner.

    • mirrorlessNY


      Ամիս առաջ

      sloppy or professional 👀

  • Micheal junior

    Micheal junior

    2 ամիս առաջ

    so when

  • Q E

    Q E

    2 ամիս առաջ

    Song name?
    What’s the name of the song that sounds like the part at 1:55? 🤔

  • Oriel Kind

    Oriel Kind

    2 ամիս առաջ

    amazing video and camera but what i really want to know is who is the artist of that amazing piece of music

  • M N

    M N

    2 ամիս առաջ

    Can't find the credit of the video team behind this masterpiece! Why? They derserve it!

  • aboutskills


    2 ամիս առաջ

    I just love the way Sony gives character to each of their products. As a photographer I feel lucky to live on this era with sony pushing the limits of technology to support our creativity.

  • Oleh


    2 ամիս առաջ

    What kind of camera it was shoot ?

    • PC Morgan

      PC Morgan

      Ամիս առաջ

      all shot on the new alpha one camera

  • Ashley Ng

    Ashley Ng

    2 ամիս առաջ

    Thanks for having me!! 🔥

  • Александр


    2 ամիս առաջ

    Крутой ролик для крутой камеры!

  • T E J A

    T E J A

    2 ամիս առաջ

    Just for 5lackhs₹.

  • Michael B

    Michael B

    2 ամիս առաջ

    WOW! I skip every Ad! but this is more than an Ad! what a Masterpiece... Goosebumps all the way. [#Inspired]

  • De Atman

    De Atman

    2 ամիս առաջ

    Brilliant work Team Sony 🔥❤️ btw please mention the lenses used in filming this video..

  • Tech Life is Great

    Tech Life is Great

    2 ամիս առաջ

    Sony now rules....

  • DrayNiss


    2 ամիս առաջ

    Better Trailer than most of the Movie-Trailers ;)

  • grumblekin


    2 ամիս առաջ


  • Mazen Choucair

    Mazen Choucair

    2 ամիս առաջ

    Sony always Sony

  • Khaled Mohammad Shaad

    Khaled Mohammad Shaad

    2 ամիս առաջ

    Incredible making

  • wzzly


    2 ամիս առաջ

    Absolutely mesmerizing Sony!!!!

  • Michael Kühneisen

    Michael Kühneisen

    2 ամիս առաջ

    Great trailer!

  • Mi Trips

    Mi Trips

    2 ամիս առաջ

    This was absolutely fantastic video 🥰🥰🥰

  • this guy

    this guy

    2 ամիս առաջ

    Love the consistency very much!!!although can we give credit to the soundtrack??(what is the song)

  • Gavin Pereira

    Gavin Pereira

    2 ամիս առաջ

    tear / laugh / goosebump BIG UP SONY! Be alpha word!

  • Visionary Art Group

    Visionary Art Group

    2 ամիս առաջ

    Shout out to the EDITOR(S)! love how they CONTROLLED the flow and feeling with the small bits of slow mo. 😍

  • Phil ipp

    Phil ipp

    2 ամիս առաջ

    Was für ein gutes Marketing! Ein großes Lob, an die Macher dieses Spots!

  • Joachim Kracher

    Joachim Kracher

    2 ամիս առաջ

    This is not a commercial, this is art.

  • Brianna Marie

    Brianna Marie

    2 ամիս առաջ


  • C4R Came 4 Review

    C4R Came 4 Review

    2 ամիս առաջ

    Amazing clips

  • Myles & More

    Myles & More

    2 ամիս առաջ

    Canon: We just launched the first 8k mirrorless camera!
    Sony: Hold my a7sIII

  • Dustin Blaise

    Dustin Blaise

    2 ամիս առաջ

    This is an incredible ad! Makes my heart race every time! Cannot wait to get this Camera!
    PS: Anyone know where I can find this song?

  • Bijo Francis

    Bijo Francis

    2 ամիս առաջ

    This video is so moving 😍

  • Rogelio Rogel

    Rogelio Rogel

    2 ամիս առաջ

    A m a z i n g !! It would be awesome if you also shared what lenses you guys used in the description for which scenes!

  • Ethan Turan

    Ethan Turan

    2 ամիս առաջ

    Who are the musicians!?

  • Matt Soverns

    Matt Soverns

    2 ամիս առաջ

    Who are the artists in this video?

  • Ian H

    Ian H

    2 ամիս առաջ

    Video of people taking pictures

  • Pavel Mishurov

    Pavel Mishurov

    2 ամիս առաջ

    Wow! That's some real marketing there! Amazing ad, just amazing!

  • Dopamine_dr


    2 ամիս առաջ

    Greatest commercial ever for a camera. Glorious!!🔥🔥

  • JMatt_ Studios

    JMatt_ Studios

    2 ամիս առաջ

    The music choice is 🤌🏽 love you Sony an congrats to the A1

  • Benjamin Franklin

    Benjamin Franklin

    2 ամիս առաջ

    To anyone that is wondering. That car is a Shelby cobra, my favorite car of all time

  • Bay Muhalefet

    Bay Muhalefet

    2 ամիս առաջ

    no need these shows its unnecessarily expensive.

  • Alberico Fausti

    Alberico Fausti

    2 ամիս առաջ


  • Reinhardt Bett

    Reinhardt Bett

    2 ամիս առաջ

    The orchestra, wow..what a video 🤝



    2 ամիս առաջ

    where can i get the score in this video ??
    this is Epic , and the score in this video just amazing,

  • El Sosa

    El Sosa

    2 ամիս առաջ

    My eyes were on the A7SIII and suddenly this one appears, my next toy without a doubt.

  • Shields Films

    Shields Films

    2 ամիս առաջ

    A lot better than the footage of the lady in the Japanese garden 😂

  • nathan seyoum

    nathan seyoum

    2 ամիս առաջ

    I need this but I can't afford it. 😔

  • HeyItsClubs


    2 ամիս առաջ

    Have an A1 day!

  • Shubha Mangal Pictures

    Shubha Mangal Pictures

    2 ամիս առաջ

    Hunters of Light

  • John Doh!

    John Doh!

    2 ամիս առաջ

    Well, looking at a few comments below suggests I'm n outlier ~ the sheer level of pretentious cringe in that voice over makes me want to go to Leica... oh, hang on... back to Canon, then. Maybe next time choose an ad agency involved with photography not Dior Perfume campaigns or whatever shallow nonsense they've been groomed in.

  • motoservo


    2 ամիս առաջ




    2 ամիս առաջ

    This was epic tho

  • Rasa coklat

    Rasa coklat

    2 ամիս առաջ

    Only sony That make i search their advertise for watching it.

  • Vinayak Kaurav

    Vinayak Kaurav

    2 ամիս առաջ

    This video must have took more time than the camera itself. Sony's work is a true masterpiece! Thank you Sony🙏🏻 #a1

  • Wiertalok Elevators

    Wiertalok Elevators

    2 ամիս առաջ

    it's beautiful that we exist. it's beautiful that we create
    it's beautiful that Sony makes such cameras!



    2 ամիս առաջ

    E' Pazzescooo. It's just CRAZYYY ... Great Sony

  • italovalerio


    2 ամիս առաջ

    Great film. Loved

  • Ral Ton

    Ral Ton

    2 ամիս առաջ

    i love watching camera ads that i can't afford

  • Igor


    2 ամիս առաջ

    Sony is king. Nobody can compete.

  • Arya Winarto

    Arya Winarto

    2 ամիս առաջ

    Is a1 meant all in one?

  • Ayan Kundu

    Ayan Kundu

    2 ամիս առաջ

    Just amazing, it's almost make me speechless a great vedio ❤️



    2 ամիս առաջ

    Why there is no noise in low light even tho it's 50 megapixels??

  • martin.m2


    2 ամիս առաջ

    Sony here I come! 😌 Bye Nikon, you did me well.

  • grafik skins

    grafik skins

    2 ամիս առաջ

    THIS is why I love Sony

  • R Andr

    R Andr

    2 ամիս առաջ

    Best campaign video since a long time! Congrats.

  • Naveen Kumar

    Naveen Kumar

    2 ամիս առաջ

    Photography has two time line, before Sony Alpha 1 and after Sony Alpha 1. This is revolutionary 🙌🏼

  • And Ever After Photography

    And Ever After Photography

    2 ամիս առաջ

    Mind blowing & brilliant!

  • o s

    o s

    2 ամիս առաջ

    You make me hesitate to changing system...and I just had a look at the prices....ouch!

  • Orville Griffiths

    Orville Griffiths

    2 ամիս առաջ

    Diehard Sony shooter here currently with a7Siii, a7Riii and RX10m4. The one feature that I keep hoping that Sony will add is missing even in this amazing, flagship A1! That feature is a BUILT-IN flash trigger!! Come on Sony, please add this! Tia.

  • buckg20


    2 ամիս առաջ

    I was expecting to read "Introducing..the camera...that will change...the way we see..everything", but it's so much more powerful when you take off "everything" and just leave it "that will change the way we see".

  • Scott Bowen

    Scott Bowen

    2 ամիս առաջ

    Compeling! HQ